According to a Korean Financial News report on December 18, Philip Morris Korea plans to expand the implementation of the "recycling system" campaign, which is to recycle used IQOS devices and cigarette cartridges and follow appropriate disposal procedures. for processing.
The plan will be implemented in 10 IQOS stores across the country on the 20th, including Yeouido IFC store, Gwanghwa store, Namhengqu Street store, Goyang store, Busan Century City store, Banqiao store, Jintex store, Incheon Yansu store, Henan store, Gwangju store, etc.
At the same time, the three official sales stores, Anyang Store, Cheonan Store and Dongdong Store, are also implementing the campaign on an experimental basis.
Used IQOS devices and special cigarette cartridges "Heets" and "Terea" can be discarded directly in the trash cans set up in the store. The recovered equipment and cartridges will be dismantled and sorted, and the relevant materials will be reprocessed or discarded by professional waste disposal companies. It is expected that this recycling campaign will recycle nearly 60 tons of equipment and 1-2 tons of cigarette cartridges each year.
In April, South Korea's PMI launched a 100-day recycling campaign on the occasion of Which Day, with the goal of collecting 100 kilograms of used IQOS devices and cigarette cartridges. Due to the active participation of consumers, 103 kilograms of IQOS devices and 136 kilograms of cigarette cartridges were collected during the trial run.
A relevant person from Korea PMI said: "Through the 'Get Together' campaign, Korea PMI hopes to collect used IQOS devices and cigarette cartridges to prevent them from being discarded at will, and try to reduce the impact on the environment. At the same time, it can also contribute to resource recycling. contribute."