According to a recent analysis by Zacks Investment Research, despite being affected by changes in consumer preferences and macroeconomic uncertainty, Altria Group remains strongly competitive and is expected to achieve good results in this year's market.
Zacks Investment Research believes that Altria Group has strong pricing power and can offset the impact of lower sales volume by increasing cigarette earnings. Altria Group Inc. is investing more in smoke-free products such as e-cigarettes and nicotine pouches to meet emerging market demand. In addition, the acquisition of Njoy provides Altria with an opportunity to enter the U.S. e-cigarette market. Altria Group predicts that by 2028, sales of smoke-free products in the United States will increase by at least 35% from 2022.