On December 20, 2023, the U.S. Food and Drug Administration issued warning letters to three online retailers, warning them to sell and distribute unauthorized e-cigarettes that imitate bottled alcohol packaging. These retailers sell the Luckee Vape Daniels brand, which is a flavored disposable e-cigarette product that comes in a variety of common alcoholic beverage flavors that may appeal to young people, including pina coladas and frozen strawberry daiquiris. , frozen mangarita and watermelon martini.
Data from the 2023 National Youth Tobacco Survey shows that disposable products are the most commonly used type of e-cigarette among U.S. middle and high school students. Among current teen e-cigarette users, approximately 9 in 10 report using flavors, with fruit flavors being the most popular (63.4%), and approximately 1 in 14 (7.2%) report using alcoholic beverage flavors. product.
"The FDA is committed to taking action throughout the supply chain, including at retailers, to remove unauthorized tobacco products from the market," Brian King, director of the FDA's Center for Tobacco Products, said in a statement. This includes continuing to monitor online markets to identify and combat emerging products of concern."