Brazil’s e-cigarette market surges by 690,000 new users, with total number of users reaching 2.9 million

Brazil’s e-cigarette market surges by 690,000 new users, with total number of users reaching 2.9 million

Recently, according to Brazilian local media metro1, data from the investigation agency Ipec showed that the Brazilian e-cigarette market will welcome 690,000 new users in 2023, bringing the total number of e-cigarette users to 2.9 million.

In the past six years, the proportion of e-cigarette smokers among the Brazilian population has increased from 0.3% to 1.8%. The survey shows that the use of this type of e-cigarette has been impressive in Mato Grosso state, with the number of smokers soaring from 1.8% of the population to 4%, an increase of 122% between 2022 and 2023. .

The increase in Mato Grosso was followed by Goiás (107% increase), Minas Gerais (100% increase) and Parana (32.4% increase). In the Federal District of Brazil, despite an 18% decrease, it is still the region with the highest e-cigarette usage rate (every 4.5 households have an e-cigarette device).

However, Brazil’s National Health Supervision Agency (ANVISA) is considering whether to continue to ban or regulate the e-cigarette market, and due to the strict ban on e-cigarettes, a black market has formed in Brazil.

A study by the Brazilian Federation of Industry of Minas Gerais (Fiemg) estimated that the market has an annual turnover of up to 7.5 billion reais (approximately RMB 11 million). Most of the goods come from China and Paraguay. In tax revenue alone, the country has lost R$2.2 billion, and the industry has created 110,000 jobs.
Regresar al blog