As part of its social responsibility initiative, Philip Morris International organized a campaign to clean up the Nile River, Egypt Daily News reported. The campaign aims to raise awareness of the importance of protecting the Nile from pollution and enhancing environmental sustainability.
Ali N. Karaman, Managing Director of Philip Morris International Egypt and the Levant, said: “Our corporate strategy is based on implementing and consolidating sustainability standards and is committed to fulfilling social responsibility , participating in activities that serve the needs of the local community. We are also keen to organize annual events to raise environmental awareness.”
The campaign, which involves collecting waste from the Nile River and educating people on proper waste disposal methods, aims to highlight the negative impacts of water pollution.
Philip Morris International has recently strengthened its commitment to environmental sustainability, with plans to make its factories carbon neutral by 2030. Philip Morris International has already taken steps toward that goal, installing wind turbines, solar panels and electric vehicle charging stations at its facilities and launching awareness campaigns about the proper disposal of cigarettes.