According to Brussels media reports on January 15, the World Vapers’ Alliance (WVA) recently announced the latest results of the EU Tobacco Products Directive (TPD) public consultation. These results show that there is a large consensus among citizens, NGOs and scientific institutions on the effectiveness of harm reduction products in helping smokers quit smoking.
According to public consultation data, 77% of respondents believe harm reduction products are effective in helping smokers quit smoking, with only 9% of EU citizens opposed. In addition, a whopping 82% of respondents rejected the idea that new nicotine alternatives pose a risk to public health, with only 6% believing there is a threat.
Michael Landl, director of the Worldwide Vaping Alliance (WVA), said: "The European Commission's current position on harm reduction is not only lagging behind, but also clearly ignores consumer views and scientific evidence. It is time for the Commission to It’s time to face up to the fact that harm-reduced products are not the enemy but an important ally in the fight against smoking.”
Successful harm reduction experiences in countries such as Sweden serve as examples that highlight the excellence of consumer-friendly harm reduction approaches in reducing smoking rates. However, the European Commission's hostile attitude towards these approaches is confusing and even has negative consequences for public health efforts.
Randall further stated: "Sweden's success story confirms what smart harm reduction policies can achieve. The European Commission's continued opposition to these life-saving products is incomprehensible and even irresponsible. The Commission should Policy is aligned with clear evidence and public opinion, rather than adhering to methods that are outdated and ineffective.”
WVA urges the European Commission to reconsider its position and adopt a more evidence-based approach to harm reduction, especially in the context of the upcoming update of the Tobacco Products Directive (TPD). The results of the recent consultation should serve as a warning, underscoring the urgency for policies to truly reflect public health and the needs of EU citizens.