Japan Tobacco International announced a price increase in Romania, with the price of cigarettes rising by approximately US$0.22 per pack.

Japan Tobacco International announced a price increase in Romania, with the price of cigarettes rising by approximately US$0.22 per pack.

According to a report by Romanian news website Economedia on January 8, the price of cigarettes sold by Japan Tobacco International in Romania increased by RON 1 (approximately US$0.22) per pack.

Specific brands will see different increases. Sobrani cigarettes will be priced at RON 28 (approximately US$6.17), Winston cigarettes will be priced at RON 25.50 (approximately US$5.62), and Camel cigarettes will be priced between RON 22 and US$5.62. The price of Winchester cigarettes will be adjusted to RON 22.50 (approximately US$4.82), to RON 24 (approximately US$5.29).

Generally speaking, the three major tobacco companies will increase prices one by one. British American Tobacco (BAT), the market leader (accounting for 50% of all tobacco product sales), is usually the first to make price adjustments, followed by Philip Morris (PMI) and Japan Tobacco International (JTI).

This time, however, Japan Tobacco International took the lead. British American Tobacco and Philip Morris are expected to follow suit. In addition, merchants in the market have learned that British American Tobacco may make price adjustments starting from January 15, but it has not yet been determined.
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