Young people who are more familiar with the e-cigarette marketing industry are more likely to be resistant to e-cigarettes than those who are unfamiliar with the industry, according to a public health study released this month in the BMJ medical journal Tobacco Control.
E-cigarette marketing techniques, such as hiring social media influencers to promote e-cigarettes, expand on traditional cigarette advertising in the 1970s, such as using models and holding smoking events.
Researchers surveyed 1,329 young people aged 18-30 who had never used tobacco products and were "vulnerable to e-cigarettes" and found that awareness of the e-cigarette industry's marketing strategies only strengthened their anti-smoking attitudes. .
When research subjects were surveyed, the “e-cigarette audience” was based on their responses to questions such as “Do you think you will start using e-cigarettes soon?” and “If your best friend offered e-cigarettes, would you use them?” to determine the answer.
The findings of this study also mean that among the e-cigarette patients in the United States, Hispanics, blacks, and young people with an annual income of less than $75,000 are the most vulnerable to the effects of e-cigarettes. Their understanding and reaction to the e-cigarette industry Attitudes toward e-cigarettes emerged as more distant.
Finally, data shows that approximately 1 in 10 U.S. adults aged 18-24 (approximately 3.4 million people) use e-cigarettes. According to the American Lung Association, chemicals produced by e-cigarettes may cause lung and heart disease. In addition, according to U.S. health officials, e-cigarettes may also have long-term effects on the brain, such as mood disorders, loss of impulse control, addiction to nicotine, etc., causing adverse health effects.