The Ba brand is widely known as its Cuban version, produced by the world's top cigar manufacturer Habanos, S.A., founded in Cuba in 1966 and commercialized in 1982, with a gold and black color scheme and Famous as a symbol of the Taino Indians. Due to the trade embargo imposed by the United States on Cuba, Cohiba cigars containing Cuban tobacco leaves are not allowed to be sold in the United States. Some cigar manufacturers have developed "non-Cuban versions" of popular cigar brands that do not contain Cuban tobacco leaves. . The non-Cuban version of Cohiba is manufactured by General Company. In March 1978, General Company registered the trademark Cohiba in the United States for the first time, with the letter string "COHIBA" and a red dot as its logo. But this Cohiba is not Cohiba. General has not reached any agreement with Habanos, and General’s internal memo shows that when it registered the Cohiba trademark in the United States, the company already knew that Cohiba was Cuban. A well-known cigar brand, but it still completed its trademark registration.
Since 1997, General and Empresa Cubana del Tobaco, the main shareholder of Habanos, have been fighting for the U.S. trademark rights of the Cohiba brand. Due to complex reasons such as the Cuban trade embargo, the lawsuit has not been concluded. After 26 years of tug-of-war, the U.S. Trademark Trial and Appeal Board (TTAB) ruled in favor of the Cuban Tobacco Company’s claim, and General’s original Cohiba trademark rights in the U.S. will be cancelled. General said it disagreed with the ruling and would appeal the ruling.
10. The U.S. ban on menthol tobacco products is slowly advancing
Menthol tobacco products are widely loved by consumers in Europe and the United States. However, in recent years, as global regulatory policies have become stricter, their living space has been continuously compressed. The European Union issued a "menthol cigarette ban" as early as 2020. The United States also announced plans to ban menthol cigarettes and cigars in 2022, but the progress of the ban has been frequently blocked and delayed many times.
In January 2023, the U.S. government announced its legislative plan schedule for the fall of 2022, showing that the menthol ban, which was supposed to enter the "final drafting stage," was still in the "rules negotiation stage." The U.S. Food and Drug Administration (FDA) originally planned to issue a final ban in August 2023, but has repeatedly postponed it to March 2024. Some officials believe the ban may even be delayed until after the November 2024 presidential election.